The Influence of Halal, Food Safety and Quality on Students' Buying Decisions Using Structural Equation Modeling (SEM) Methods Pengaruh Halal, Keamanan Pangan Dan Kualitas Terhadap Keputusan Membeli Mahasiswa Dengan Metode Structural Equation Modeling (SEM)
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Published:
Mar 18, 2022
Keywords:
Halal, Keamanan Pangan, Kualitas, Keputusan Membeli, Structural Equation Modeling
Main Article Content
Abstract
In today's era, technology is growing rapidly. People are very easy to access information through various media either directly or indirectly. Therefore, society as consumers is very selective in determining the products and services to be consumed. There are many factors behind consumers in product selection. Among them are in terms of idolatry, food safety and quality. Companies must be able to set standards in order to maintain consumer trust and loyalty. This study aims to find out the relationship between halal factors, food safety and quality in consumer buying decisions. The object of the study is the student. As a younger generation, students can show selective and conscientious attitude before choosing a product and also have control in determining the development of trends in the future. This study uses structural equation modeling (SEM) methods. The results of this study are that of the 4 hypotheses only 3 hypotheses are accepted. The accepted standard of a hypothesis is if the CR (Critical Ratio) value ≥1.967 and the value of P (Probability) ≤0.05. The three accepted hypotheses are first, the influence of halal on food security. Second, the effect of safety on quality. Third, the influence of quality on buying decisions. The rejected hypothesis that halal affects the quality does not meet the critical ratio standard of -1,993 so that the results are not significant.
Article Details
How to Cite
Salsabila, A., & Wahyuni, H. C. (2022). The Influence of Halal, Food Safety and Quality on Students’ Buying Decisions Using Structural Equation Modeling (SEM) Methods. PROZIMA (Productivity, Optimization and Manufacturing System Engineering), 5(2), 111-121. https://doi.org/10.21070/prozima.v5i2.1529
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Copyright (c) 2022 Atika Salsabila, Hana Catur Wahyuni
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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[8] Lestari, T.R.P. (2020). Keamanan Pangan Sebagai Salah Satu Upaya Perlindungan Hak Masyarakat Sebagi Konsumen. Jurnal Aspirasi, Vol.11, No.1, Hal. 57- 72.
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[12] Maharani, Kalista Putri, (2020), “Uji Validitas Peran Sertifikasi Halal Terhadap Pemilihan Pangan Pada Mahasiswa Muslim di Surakarta”, Indonesian Journal of Halal, Vol. 3, No. 1, Hal. 74-42.
[13] Ma’rifat, Tian Nur, Maya Sari, (2017), “Penerapan Sistem Jaminan Halal Pada UKM Bidang Olahan Pangan Hewani”, Khadimul Ummah, Vol. 1, No. 1, Hal. 39-46.
[14] Nasution, M. Yasir, Azhari Akmal Tarigan, Nur’ain Harahap, (2020), “The Influence of Product Knowledge on Attitude and Interest in Buying Halal Products”, European Journal of Management and Marketing Studies, Vol. 5, No. 3, Hal. 198-212.
[15] Nugroho, Iwan Satriyo, Tombak Gapura Bhagya, Dian Rosinawati, (2020), “Industri dan Supply Chain Halal Dilihat dari Aspek Keilmuan Teknik Industri”, Jurnal Sains dan Teknik, Vol. 2, No. 2, Hal. 58-71.
[16] Nurhasanah, S., Munandar, J.M., Syamsun, M. (2017). Faktor- Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Produk Makanan Olahan halal Pada Konsumen. Jurnal Manajemen dan Organisasi, Vol. III, No 3. Hal. 251- 259.
[17] Nurlatifah, Hanny, Shohibul Imam, Firsan Nova, (2019), “Intention the Role of Halal Awareness, Religious Orientation and Consumer Motive Toward Purchase Intentions, Case: Muslim Consumer in Indonesia”, Advances in Economics, Business and Management Research, Vol. 142, Hal. 342-349.
[18] Omar, N.A., Ali, M.H., Alam, S.S. (2017). “Consumer Retaliation to Halal Violation Incidents: The Mediating Role of Trust Recovery. Jurnal Pengurusan, Vol. 51, Hal. 1-21.
[19] Pradana, Mochammad Fariz, (2019), “Analisis Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian Pada Waroeng Sambal “SS” Jember”, JEAM, Vol. 18, No. 1, Hal. 11-21.
[20] Pramintasari, Talisa Rahma, Indah Fatmawati, (2017), “Pengaruh Keyakinan Religius, Peran Sertifikasi Halal, Paparan Informasi dan Alasan Kesehatan Terhadap Kesadaran Masyarakat Pada Produk Makanan Halal”, Jurnal Manajemen Bisnis, Vol. 8, No. 1, Hal. 1-33.
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[22] Pratidina, Grace Eloita, Haryo Santoso, Heru Prastawa, (2018), “Perancangan Sistem Hazard Analysis Critical Control Point (HACCP) dan Sistem Jaminan Halal di UD Kerupuk Ikan Tenggiri Dua Ikan Jepara”, Industrial Engineering Online Journal, Vol. 7, No. 4, Hal. 1-15.
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[26] Sari, Lina Karlinda, Sri Nuringwahyu, Ratna Nikin Hardati, (2018), “Strategi Pengembangan Produk Guna Meningkatan Penjualan (Studi Pada CV. Kajeye Food, Blimbing-Malang)”, Jiagabi, Vol. 7, No. 3, Hal. 38-45.
[27] Setiawan, Hasbi Assidiki Mauluddi, (2019), “Determinan Minat Membeli Produk Halal”, At-Tijaroh, Vol. 5, No. 2, Hal. 232-246.
[28] Setyani, Tri Putri Hertandri, Wasis Gunadi, (2020), “Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Mobil All New Rio KIA Motors Indonesia (Pada PT. Radita Autoprima)”, Jurnal Ilmiah Mahasiswa Manajemen Unsurya, Vol. 1 No. 1, Hal. 92-102.
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[30] Suarantalla, Ryan, Yandri Sudodo, Koko Hermanto, (2020), “Analisis Faktor yang Mempengaruhi Eksistensi Ritel Tradisional di Kecamatan Sumbawa Menggunakan Structural Equation Modeling”, Performa, Vol. 19, No. 2, Hal. 185-198.
[31] Toyo, Mulyani, (2019), “Labelisasi Halal Terhadap Perilaku Konsumen Dalam Memilih Produk Makanan Sesuai Hukum Islam”, Jurnal Hukum Ekonomi Syariah, Vol. 3, No. 1, Hal. 69-83.
[32] Umbara, I Gede Gandeva, Ni Luh Putu Suciptawati, (2018), “Pengaruh Seni dan Sosial Budaya Terhadap Persepsi Masyarakat Mengenai Tato Menggunakan Structural Equation Modeling (SEM)”, E-Jurnal Matematika, Vol. 7, No, 4, Hal. 364-370.
[33] Wahyuni, Hana Catur, Wiwik Sumarmi, (2018), “Pengukuran Risiko Keamanan Pangan Pada Sistem Rantai Pasok Ikan Segar”, Jati Undip, Vol. 13, No. 1, Hal. 37-44.
[34] Weliani, Steffi, (2015), “Analisa Pengaruh Food Quality, Service Person Customer Orientation dan Phsyical Environment Terhadap Repurchase Intention Melalui Customer Satisfaction”, Ultima Management, Vol. 7, No. 1, Hal. 39-61.
[35] Wibowo, D.E., Mandusari, B.D. (2018). “Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Oleh Konsumen Muslim Terhadap Produk Makanan di Kota Pekalongan”. Indonesian Journal of Halal, Vol 1, No. 1, Hal. 73- 77.
[36] Widiatmaja, Irsyad, Dewi Kurniasih, Ani Maisarah Disrinama, (2020), “Penilaian Penerapan Hazard Analysis Critical Control Point (HACCP) dan Safety Culture di Perusahaan Catering In-Flight”, Jurnal Teknik Industri, Vol. 23, No. 2, Hal. 1-8.
[37] Widodo, Untung, (2020), “Pengaruh Kualitas Produk, Harga, Merek dan Saluran Distribusi Terhadap Volume Penjualan Pada PT. Gelang Gemilang Jaya Bella Spring Bed Semarang”, Fokus Ekonomi, Vol. 15, No. 1, Hal. 217-230.
[38] Wisker, Z.L. (2020). The Effect of Fake News in Marketing Halal Food: a Moderating Role of Religiosity. Journal of Islamic Marketing. Vol 12, No.3.
[39] Wulandari, Dewi, Yanuar Hery Murtianto, (2017), “Structural Equation Modeling Sebagai Materi Untuk Pengembangan Modul Mata Kuliah Komputasi Statistik”, Jurnal Ilmiah Teknosains, Vol. 3, No. 1, Hal. 50-53.
[40] Yahya, Julistyono Widodo, (2020), “Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Sandal Sepatu Merek Bata Pada Toko Bata Tolitoli”, Jurnal Actual Organization of Economy, Vol. 01, No. 01, Hal. 1-10.
[41] Zahrah, Aminatuz, Achmad Fawaid, (2019), “Halal Food di Era Revolusi Industri 4.0: Prospek dan Tantangan”, Hayula, Vol. 3, No. 2, Hal. 121-138.
[42] Zaini, Ahmad, Rois Arifin, Khalikussabir, (2020), “Pengaruh Word of Mouth, Kualitas Layanan, Atmosphere, Kualitas Produk, Lokasi dan Brand Equity Terhadap Keputusan Pembelian Pada D’Kovi Turen”, E-Jurnal Riset Manajemen, Vol. 9, No. 20, Hal. 48-56.
[43] Zakia, Nisa, Dwi Suhartanto, Rafiati Kania, (2020), “Faktor Pembentuk Kepercayan Pembelian Makanan Halal Melalui Pengiriman Makanan Daring”, Prosiding The 11th Industrial Research Workshop and National Seminar, Vol. 11, No. 1, Hal. 1186-1191.
[44] Zulher, (2019), “Pengaruh Kualitas Produk dan Pelayanan BA (Beauty Advisor) Terhadap Kepuasan Pelanggan dan Dampaknya Pada Loyalitas Konsumen Produk Wardah (Studi Kasus Konsumen Lottemart Kuningan City”, Jurnal Manajemen, Vol. 07, No. 2, Hal. 126-142.