Business Development Strategy Selection for Cracker Enterprises with SWOT and ANP Approaches
Pemilihan Strategi Pengembangan Usaha Kerupuk dengan Pendekatan SWOT dan ANP
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(1) * Antika Yuspita Ningrum
Universitas Samudra
Indonesia
(2) Nurlaila Handayani Universitas Samudra
Indonesia
(3) Wiky Sabardi Universitas Samudra
Indonesia
(*) Corresponding Author
Abstract
Tiara Kerupuk Merah business is still relatively new and development is still needed. The amount of cracker
production was less than the demand, this was due to limited human resources and production facilities that were stillnot optimal. From the existing problems, the Red Kerupuk Tiara Business requires a strategy to be able to overcome a problem and the business development process. The method used is SWOT (Strengths, Weaknesses, Opportunities,Threats) and ANP (Analytical Network Process). The results of the study from the SWOT analysis are that there are 6 (six) alternative strategies for developing the Red Tiara Kerupuk Business. The results of the ANP calculation are the first priority strategy with a value limit (0.057), namely opening branches in other locations/regions, the second priority strategy with a value limit (0.036), namely being a superior supplier for the restaurant industry, and the third priority strategy with a value limit ( 0.025) namely developing products to be distributed to supermarkets.
References
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Copyright (c) 2024 Antika Yuspita Ningrum, Nurlaila Handayani, Wiky Sabardi
This work is licensed under a Creative Commons Attribution 4.0 International License.
