Selecting Shoes Box Suppliers using DEMATEL-ANP-WZOGP Approach:

Ivan Gunawan; Dian Trihastuti; Martinus Edy Sianto; Ivena Godelva

doi:10.21070/prozima.v6i2.1574

(1) * Ivan Gunawan Universitas Katolik Widya Mandala Surabaya
Indonesia
(2) Dian Trihastuti Universitas Katolik Widya Mandala Surabaya
Indonesia
(3) Martinus Edy Sianto Universitas Katolik Widya Mandala Surabaya
Indonesia
(4) Ivena Godelva Universitas Katolik Widya Mandala Surabaya
Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.21070/prozima.v6i2.1574

Abstract

Supplier selection is an important stage in the procurement of goods and services. The suitable suppliers will
streamline the company's business processes to increase profits for the company. Product packaging is one of the vital components of the overall representation of a product. Many industries leave packaging matters to others to focus on their area of specialization. Thus, the selection of packaging suppliers has become one of the critical issues in the industrial world. This study aims to develop a packaging supplier selection model in the shoe industry. The primary packaging for shoes is a shoe box made of cardboard. In developing the packaging supplier selection model, it is necessary to determine the relevant criteria and sub-criteria to support the entire supplier selection process. The integration of the Decision-Making Laboratory and Evaluation Laboratory (DEMATEL), Analytic Network Process (ANP), and Weighted Zero-One Goal Programming (WZOGP) were used in this study to produce a suitable supplier selection model. In the initial step, five criteria and 12 sub-criteria were determined from the literature study and brainstorming with the procurement department. Furthermore, the DEMATEL method supports the development of a model of the relationship between criteria, sub-criteria, and alternatives required in the ANP procedure. Then, the ANP method synergistically assigns weights to each criterion, sub-criteria, and alternative. The weights from the results of the ANP method are used as parameters for the WZOGP optimization model. In this study, quality (28.1%) was ranked as the highest criterion, and shoe box prints that matched the specifications (12.3%) became the sub-criteria with the highest ranking. The selection of the best suppliers using the ANP method sequentially is supplier B (62.22%), supplier A (20.41%), and supplier C (17.38%). The results of the WZOGP optimization model confirm the results of the ANP by setting supplier B as the leading supplier

References

Silayoi, P., & Speece, M. (2007). The importance of packaging attributes: a conjoint analysis approach. European Journal of Marketing, 41(11/12), 1495-1517.

Deliya, M. M., & Parmar, B. J. (2012). Role of packaging on consumer buying behavior–patan district. Global Journal of Management and Business Research, 12(10), 49-67.

Saad, S. M., Kunhu, N., & Mohamed, A. M. (2016). A fuzzy-AHP multi-criteria decision-making model for procurement process. International Journal of Logistics Systems and Management, 23(1), 1-24.

Saaty, T. L. (2004). Decision making—the analytic hierarchy and network processes (AHP/ANP). Journal of Systems Science and Systems Engineering, 13(1), 1-35.

Tsai, W. H., & Chou, W. C. (2009). Selecting management systems for sustainable development in SMEs: A novel hybrid model based on DEMATEL, ANP, and ZOGP. Expert Systems with Applications, 36(2), 1444-1458.

Tsai, W. H., Hsu, J. L., Chen, C. H., Lin, W. R., & Chen, S. P. (2010). An integrated approach for selecting corporate social responsibility programs and costs evaluation in the international tourist hotel. International Journal of Hospitality Management, 29(3), 385-396.

Tsai, W. H., & Kuo, H. C. (2011). Entrepreneurship policy evaluation and decision analysis for SMEs. Expert Systems with Applications, 38(7), 8343-8351.

Lee, K. C., Tsai, W. H., Yang, C. H., & Lin, Y. Z. (2018). An MCDM approach for selecting green aviation fleet program management strategies under multi-resource limitations. Journal of Air Transport Management, 68, 76-85.

Utama, D. M., Putri, A. A., & Amallynda, I. (2021). A hybrid model for green supplier selection and order allocation: DEMATEL, ANP, and Multi-criteria Goal Programming Approach. Jurnal Optimasi Sistem Industri, 20(2), 147-155.

Yang, C. H., Hsu, W., & Wu, Y. L. (2022). A hybrid multiple-criteria decision portfolio with the resource constraints model of a smart healthcare management system for public medical centers. Socio-economic Planning Sciences, 80, 101073.

Lee, A. H., Kang, H. Y., Hsu, C. F., & Hung, H. C. (2009). A green supplier selection model for high-tech industry. Expert Systems with Applications, 36(4), 7917-7927.

Özkan, B., Başlıgil, H., & Şahin, N. (2011, July). Supplier selection using analytic hierarchy process: an application from Turkey. In Proceedings of the World Congress on Engineering (Vol. 2, pp. 6-8).

Kang, H. Y., Lee, A. H., & Yang, C. Y. (2012). A fuzzy ANP model for supplier selection as applied to IC packaging. Journal of Intelligent Manufacturing, 23(5), 1477-1488.

Kumar, S., Hong, Q. S., & Haggerty, L. N. (2011). A global supplier selection process for food packaging. Journal of Manufacturing Technology Management, 22(2), 241-260.

Banaeian, N., Mobli, H., Nielsen, I. E., & Omid, M. (2015). Criteria definition and approaches in green supplier selection–a case study for raw material and packaging of food industry. Production & Manufacturing Research, 3(1), 149-168.

Selecting Shoes Box Suppliers using DEMATEL-ANP-WZOGP Approach

Seleksi Pemasok Kemasan Sepatu dengan Pendekatan DEMATEL-ANP-WZOGP

Abstract

References