Herowati, Evy, et al. “Designing a Marketing Strategy for Xiaomi Mobile Phones Based on Market Share Analysis Using Markov Chain in Indonesia: Perancangan Strategi Pemasaran Handphone Xiaomi Berdasarkan Analisis Pangsa Pasar Menggunakan Markov Chain Di Indonesia”. PROZIMA (Productivity, Optimization and Manufacturing System Engineering), vol. 9, no. 1, June 2025, pp. 34-42, https://prozima.umsida.ac.id/index.php/prozima/article/view/1737.