SETIAWAN, Ardi; WAHYUNI, Hana Catur. Integration of SWOT and AHP Methods to Formulate Marketing Strategy (Case Study : PT. Rattan Craft Indonesia): Integrasi Metode SWOT dan AHP Untuk Merumuskan Strategi Pemasaran (Studi Kasus : PT. Rattan Craft Indonesia). PROZIMA (Productivity, Optimization and Manufacturing System Engineering), [S. l.], v. 2, n. 1, p. 12–19, 2018. DOI: 10.21070/prozima.v2i1.1298. Disponível em: https://prozima.umsida.ac.id/index.php/prozima/article/view/1549. Acesso em: 8 sep. 2025.